Saturday Review

• 1985: Donald Trump was contrasted unfavorably to Mort Zuckerman by the magazine Saturday Review in a feature grouping various public figures and brands into “romantic” and “unromantic” categories. “There is no question in the advertising world that sex sells and the August cover of Saturday Review, of all magazines, shouts out the headline ‘Sex Sells!’ complete with a beautiful blond model in a white bathing suit on a rocky beach with the surf roiling in the background. It looks a lot like the annual swimsuit cover of Sports Illustrated. The best part of the cover story is a listing of the romantics and the unromantics. In this list, developer/publisher Mort Zuckerman is romantic, while developer Donald Trump is not.” (Washington Post, July 1, 1985)