Media Institutions

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Individual Publications

Breitbart News

New York Observer

New York Times

White House Correspondents Association

Saturday Review

Spy Magazine

Vanity Fair

Major Press Profiles

  • 1984: The inaugural issue of a magazine called Sports Financial Network featured a profile of Trump as its cover story. “Dick Barnett was known as a brainy sort during his 13 seasons in the National Basketball Association, and now, a decade after he retired from the Knicks, he is out to share some of his insights with those he believes could use them most - his fellow professional athletes. He is the publisher of a new magazine, Sports Financial Network, which is designed to help athletes - both active and retired - cope with the financial decisions and other problems that Barnett believes few of them are equipped to deal with on their own. […] The magazine made its debut with a 32-page September-October issue that included a primer on tax planning, advice on how to choose an agent, tips on diet, an article on the dangers of cocaine and a cover story on Donald Trump.” (New York Times, December 24, 1984)
  • 1986: Trump was profiled by the television newsmagazine “60 Minutes” “In a repeat broadcast, ‘60 Minutes’ profiles real estate investor Donald Trump, visits a group of plastic surgeons who volunteer their services to Third World countries and looks at the campaign to ban smoking in public places, 7 p.m. (2)(8).” (Los Angeles Times, June 28, 1986)
  • 1986: Trump was featured in the cover story of an issue of Palm Beach Life magazine. “Speaking of Donald Trump, his baby face adorns the cover of July's Palm Beach Life magazine. Quite an unusual sight. You can count on two hands the number of ‘cover fellows,’ as managing editor Kathleen Hansen Moran calls them, who have made the cover in the past 20 years. Trump shares that honor with Lord Lichfield, Frank McMahon, Cliff Robertson (with wife Dina Merrill), Mort Sachs (with wife Rose) and Gov. Bob Graham. Inside the mag, the New York developer tells writer Nancy Beth Jackson about his purchase of Mar-a-Lago, saying, ‘I thought I was buying a museum. I never thought it was going to be a particularly comfortable place ... it has turned out not only to be a museum, but also a very comfortable home.’ As she interviewed Trump in the 118-room Palm Beach mansion, Jackson notes, Lee Iacocca passed by every few minutes. He was searching for a tunnel to the beach.” (Miami Herald, June 30, 1986)
  • 1989: Trump was the featured cover story in the summer edition of Fame magazine. “The summer issue of Fame, the magazine dedicated to just that, gets deadly serious with an analysis by Pulitzer Prize-winning journalist David Zucchino of anti-apartheid activist Winnie Mandela's peculiar behavior of late. Even the cover piece on Donald Trump is marginally meaty.” (Los Angeles Times, June 2, 1989)

Surveys and Rankings

  • 1985: Donald Trump was contrasted unfavorably to Mort Zuckerman by the magazine Saturday Review in a feature grouping various public figures and brands into “romantic” and “unromantic” categories. “There is no question in the advertising world that sex sells and the August cover of Saturday Review, of all magazines, shouts out the headline ‘Sex Sells!’ complete with a beautiful blond model in a white bathing suit on a rocky beach with the surf roiling in the background. It looks a lot like the annual swimsuit cover of Sports Illustrated. The best part of the cover story is a listing of the romantics and the unromantics. In this list, developer/publisher Mort Zuckerman is romantic, while developer Donald Trump is not.” (Washington Post, July 1, 1985)
  • 1986: Playgirl listed Donald Trump as one of the ten sexiest men in America in a list that also featured Bob Dole and Garrison Keillor. “September's Playgirl magazine would agree that politics and sex do mix, as it lists Senate Majority Leader Robert Dole as one of this year's 10 sexiest men in America. Joining him on the list are actors Bruce Willis, Don Ameche, Michael J. Fox; comedian Billy Crystal; sports figures Lou Piniella and William (The Refrigerator) Perry; musician Ruben Blades; storyteller Garrison Keillor and developer Donald Trump. According to Playgirl editor Tommi Lewis, ‘this is the year of the 'thinking woman's' sex symbol. Each choice represents a sexuality that extends way beyond physical attributes.’” (Washington Post, August 6, 1986)